Design and concepts for Intel Intelligent Systems Framework, Intelligent Systems Alliance and Embedded Design Center. Problem: Rather important section of the Intel site go unnoticed because of buried or hidden content. Solution: Allow content to stand on its own with simple navigation, welcoming imagery and understandable text. Chaos of random sections of the current site have been removed or re-evaluated and formatted with 3 types of viewers in mind. Each section will appeal more to a different type of viewer and the content will change in hierarchy as well as information within each subsection. Design was created to be responsive and beautiful on all devices.