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Survival Kit Concepts
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Final Logo
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Concept Logo
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IMTOUR, a nonprofit dedicated to sending struggling like minded artists on tour, commissioned Kurtz for a logo design. Packaging concept designs for SXSW Survival Kit were created as an idea to not only promote IMTour, but support the artists as they tour. Each box would ideally contain items such as maps, music and more. One style of box was to represent a slightly more feminine feel than the other. IMTour did not commission packaging concept designs. These were solely the idea and creation of the designer, David Kurtz to showcase further marketing/advertising capabilities should any future clients choose to utilize such skills/ideas.